Guided by experience

What Drives CYGA

The CYGA Partnership was created with a clear purpose: to give SME owners and leadership teams the unwavering support that we wished for, earlier in our own business journeys. After spending decades building, leading, and scaling businesses, The CYGA Partnership was born with a clear belief that experience means more when it is shared, not stored.

At The CYGA Partnership, we stand beside leadership teams who often carry the full weight of their business on their shoulders. We help teams find strategic clarity, commercial confidence, and business momentum.

At its heart,CYGA is a partnership in the truest sense; we don’t sit above businesses, we step into them, working shoulder-to-shoulder with the people who make them what they are.Supporting SMEs isn’t a simple strapline, it’s a responsibility.

For CYGA, these are the businesses that power communities and innovate quietly, so helping them grow with clear intention, discipline, focus and integrity is the most meaningful and rewarding work we do. It’s our way of investing the lessons and guidance we received, back into the Leaders and People who need it now.

Fast cars leaving light-trails on a highway.
Light trails at night showing fast cars on a highway in front of scenic mountains
light-trails from the camera moving with speed.
  • Anthony is a senior executive with a wealth of experience, having established a strong track record within several prominent, private equity-backed software businesses. He is passionate about people, firmly believing that genuine success begins with individuals. Anthony is an advocate for building teams comprised of diverse skills and complementary qualities, united by a shared drive to succeed.

  • Leadership Style & Achievements

    Throughout his career, Anthony has led and supported teams that have delivered substantial growth for shareholders. His leadership approach is founded on empowerment, maintaining a strategic overview whilst fostering an environment where people are encouraged to excel. He describes his philosophy as “making the boat go faster,” which involves aligning talent, culture, and ambition to drive accelerated business results. “You don’t build a business, you build people, then people build the business” is a guiding principle for Anthony. He places emphasis on developing individuals, ensuring that businesses are equipped with the right people, who possess the right skills and are sat in the right roles.

  • Sales Expertise

    Anthony’s professional journey is firmly rooted in Sales, with numerous notable achievements throughout his career. As a sales leader, he understands both the Art and Science of selling. He is a firm believer that sales is a profession that requires continuous learning and development. To be the best, sales professionals require discipline, focus and an insatiable curiosity.

    People buy from People but knowing your customer and ensuring sales teams grasp the underlying principles that drive successful outcomes is key. Over his career Anthony has put these skills to good use playing a pivotal role in securing sales contracts exceeding £2 billion in revenue .

  • Current Focus & Roles

    Anthony now prioritises giving back to the business community, collaborating only with businesses that share his ethos of building robust teams and fostering a positive culture and work environment. His aim is to unlock exponential growth while ensuring the work environment remains Fun and Enjoyable.
    He currently serves as a Non-Executive Director (NED), Board Adviser, business consultant, coach, and mentor for various businesses operating across the North-West.

    Anthony is also an active member of the Institute of Directors (IoD) and supports a number fo UK based charities.

The CYGA Partnership - Core Values

Curiosity

Integrity

Team

Team

Collaboration is the heartbeat of how we grow. It’s the belief that we achieve more together than we ever could alone—that every voice matters, every perspective adds depth, and every contribution strengthens the whole. Collaboration means showing up for one another, sharing openly, listening without ego, and creating a space where people feel safe, supported, and respected. It turns individuals into a team, and teams into a force.

True teamwork is not just working side-by-side; it’s choosing connection over competition, unity over isolation, and collective progress over personal glory. It’s community, care, openness, and respect in action—day after day. When we collaborate, we lift each other higher, unlock ideas we couldn’t reach alone, and create outcomes none of us could have built independently. This is how we move forward: together.

CYGA's Pledge

“We pledge to collaborate with openness and respect, showing up for every team, sharing honestly, and working closely together so we achieve more as a team than any we could alone.”

Integrity

Integrity is our anchor. Integrity means we choose honesty even when it’s inconvenient, transparency even when it slows us down, and principles even when no one is watching. It’s how we build trust, earn respect, and create relationships that endure. Integrity is the heartbeat of trust—client to partner, leader to team, human to human. It sharpens our judgment, clears our path, and keeps our growth clean.

With integrity, we choose transparency over spin, accountability over ego, and long-term value over short-term wins. We sign our name to our actions, not just our emails. We finish what we start, and we own what we miss. This is how we build reputations that last and relationships that deepen. This is why integrity comes first. Always.

CYGA's Pledge

“We pledge to act with unwavering integrity, choosing honesty, transparency, and principled action in every decision so we continue to build trust that lasts.”

Curiosity

Curiosity is the spark that keeps us alive to opportunity. It is the courage to admit we don’t know yet—and the discipline to find out. We listen with intent, challenge with care, and explore beyond the obvious. Curiosity turns problems into puzzles and ideas into experiments. It keeps our minds open, our egos quiet, and our work evolving. When we lead with curiosity, we make sharper choices, build stronger relationships, and create value that lasts. It’s not a phase of the project; it’s our way of being.

CYGA's Pledge

CYGA’s Curiosity Pledge “To stay insatiably curious, asking deeper questions, challenging assumptions, and seeking constant growth so we never stop learning or improving”